In this paper is analyzed  the structure of preference of incentives to innovation of Dominican manufacturing and services firms.  The analysis of preference was  carried out using a Conjoint Analysis. In  total  326 firms were surveyed across the country.   According to the main findings,   Dominican firms prefer combinations of incentives to minimize tax liabilities but also to reduce uncertainty related to innovation activities.   In terms of preference, no statistically significant differences between manufacturing and service firms were found.