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dc.creatorOchoa-Giraldo, Sara Marcela
dc.creatorGurusamy, GopiKannan
dc.creatorGonzalez-Perez, Maria Alejandra
dc.date2014-09-16
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/1545
dc.identifier10.4067/S0718-27242014000300013
dc.descriptionThe internationalization phenomenon can be described as the set of processes which helps identifying, entering, establishing and expanding to international markets. Depending on the company and its industry, different internationalization processes might be entertained. This study analyzes the entry modes and market selection strategies followed by Sophos Banking Solutions, a Colombian software company, and also identifies the influencing factors determining their internationalization process. By exploring the existing theories on internationalization and comparing them with the firm’s strategy for internationalization, the study identifies whether the firm used the same or different strategy to enter different international markets. The paper also identifies how variables such as managerial influence and network relationships determine the firm’s internationalization process. The results illustrate that multiple internationalization theories can be related to the different strategies being followed, but after analyzing the different strategies, we concluded that the firm’s internationalization process could be better understood using LLL model.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/1545/929
dc.rightsCopyright (c) 2014 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 9 No. 3 (2014); 169-181en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 9 Núm. 3 (2014); 169-181es-ES
dc.source0718-2724
dc.subjectInternationalization processen-US
dc.subjectsoftware firmsen-US
dc.subjectColombiaen-US
dc.titleInternationalization of a Software Firm in Colombia -Case Study Sophos Banking Solutionsen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US


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