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dc.creatorOlsen, Tonje Overvik
dc.creatorWelo, Torgeir
dc.date2011-12-05
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/art228
dc.identifier10.4067/S0718-27242011000400013
dc.descriptionEstablishing deep understanding of customers is a prerequisite to improve success rates of innovations under today’s transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was conducted, utilizing four such methods (web based survey, interview, observation and workshops) to provide directions for later application. Results indicate that methods revealing emotionally-related customer information (workshops and observation) are resource-intensive and provide less amount of information directly applicable to the product development team. The opposite is the case for methods providing more functionally-related information (web based survey and interview). The overall conclusion is that the latter methods are more suitable for product improvements, while the former may provide valuable information for creating more differentiated products.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/art228/662
dc.rightsCopyright (c) 2011 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 6 No. 4 (2011); 172-192en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 6 Núm. 4 (2011); 172-192es-ES
dc.source0718-2724
dc.subjectproduct innovationen-US
dc.subjectcustomer-focusen-US
dc.subjectuser involvementen-US
dc.subjectmethodsen-US
dc.subjectstrategiesen-US
dc.subjectcase studyen-US
dc.subjectweb based surveyen-US
dc.subjectinterviewen-US
dc.subjectobservationen-US
dc.subjectparticipatory designen-US
dc.titleMaximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Valueen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por paresen-US


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