Browsing Estudios de Administración by Author "Olavarrieta S., Sergio"
Now showing items 1-4 of 4
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Effect of psychographic characteristics on the intention to purchase private brands in Chile
Manzur M., Enrique; Hidalgo C., Pedro; Olavarrieta S., Sergio; Farías N., Pablo. Estudios de Administración; Vol 12 No 2 (2005): (July-December); 67-98 -
Effect of psychographic characteristics on the intention to purchase private brands in Chile
Manzur M., Enrique; Hidalgo C., Pedro; Olavarrieta S., Sergio; Farías N., Pablo. Estudios de Administración; Vol. 12 No. 2 (2005): (July-December); 67-98 -
Logo Selection and Modification Guidelines: an empirical international validation in Chile
Olavarrieta S., Sergio; Friedmann, Roberto. Estudios de Administración; Vol 14 No 1 (2007): (January-June); 1-21 -
Logo Selection and Modification Guidelines: an empirical international validation in Chile
Olavarrieta S., Sergio; Friedmann, Roberto. Estudios de Administración; Vol. 14 No. 1 (2007): (January-June); 1-21