The gonadal maturation of the pleasure oyster Crassostrea corteziensis during four cultivation cycles (November 2004-June 2005, N4J5; August 2014-February 2016, A14F16; September 2015-December 2016, S15D16; September 2016-August 2017, S16A17) was studied in the southeastern Gulf of California, Mexico. Although C. corteziensis exhibited the typical reproductive phases (undifferentiated or resting, initial gametogenesis, advanced gametogenesis, maturity, spawning and post-spawning), the intensity of reproduction and the timing of the onset of the different phases of gonadal development varied in each cultivation cycle. Reproductive peaks were observed in different months (N4J5 in May, A14F16 in July, S15D16 in May and S16A17 in June) during spring and summer. Spawning correlated with temperature in the N4J5 and A14F16 cultivation cycles but it showed no correlation with chlorophyll-a concentration in any of the cultivation cycles. C. corteziensis presented an opportunistic continuous reproductive strategy with spawning occurring during several months of the year. The modification of the species' reproduction pattern could contribute to the natural settlement of larvae, increasing the natural production of this native oyster resource in the southeast of the Gulf of California, where it has been fished intensively.