La Curva en S como Herramienta para la Medición de los Ciclos de Vida de Productos
Avalos, Andrés F.
Giraldo, Diana P.
Zartha, Jhon W.
Cortés, Farid B.
The aim of this article was to carry out a study of the life cycles of three products of Colombian companies; based on a logistic model of population growth as a life cycles measurement tool. We found that the products life cycles have a similar behavior to the population growth, according to an S curve. The inflection points of the curves were obtained by a nonlinear regression. These points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.