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La Curva en S como Herramienta para la Medición de los Ciclos de Vida de Productos

dc.creatorAvalos, Andrés F.
dc.creatorGiraldo, Diana P.
dc.creatorQuintero, Santiago
dc.creatorZartha, Jhon W.
dc.creatorCortés, Farid B.
dc.creatorAguilar, Sergio
dc.date2012-03-13
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/cas40
dc.identifier10.4067/S0718-27242012000100016
dc.descriptionThe aim of this article was to carry out a study of the life cycles of three products of Colombian companies; based on a logistic model of population growth as a life cycles measurement tool. We found that the products life cycles have a similar behavior to the population growth, according to an S curve. The inflection points of the curves were obtained by a nonlinear regression. These points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/cas40/683
dc.rightsCopyright (c) 2012 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 7 No. 1 (2012); 238-248en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 7 Núm. 1 (2012); 238-248es-ES
dc.source0718-2724
dc.subjectS-curveen-US
dc.subjectInnovationen-US
dc.subjectLife Cyclesen-US
dc.subjectmarketing strategiesen-US
dc.subjectinflection pointsen-US
dc.titleLa Curva en S como Herramienta para la Medición de los Ciclos de Vida de Productosen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US


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