This study aims to identify the benefits of technological cooperation between the College of Agriculture Luiz de Queiroz – University of São Paulo (Esalq/USP) and the start-up Bug, a company that operates in the biological control of pests as a sustainable alternative to traditional methods. This research was based on a case study regarding a technological cooperation, which resulted in sustainable innovation involving a biological control of pests through the use of a parasite wasp that naturally parasitize the sugarcane borer’s eggs, preventing the growth of caterpillars in field crops. The technological cooperation led the company to extend its cooperation to other educational and research institutions.