For all companies that consider their Information Technology Department to be of strategic value, it is important to incorporate an innovation value chain into their software development lifecycles to enhance their teams' performance. One model is TDD (Test-Driven Development), which is a process that detects failures and improves the productivity and quality of the team’s work. Data were collected from a Financial Company with 3,500 employees to demonstrate that software projects that require more than 4,000 hours of development benefit from TDD if a clear knowledge conversion step occurs between the client and the developers.