This paper tries to identify the impact of the different types of innovation on export behavior in the Colombian food and beverage industry. The application of the propensity score matching method reveals that only technological innovation has a significant effect on the sector’s export behavior. In particular, product innovation impacts positively the internationalization of large companies, while process innovation does so in SMEs. The differences in strategic and innovative strategy explain the heterogeneity in the impacts obtained by the size of business and the type of innovation.