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The world of wine through documentaries and its role in preserving the gender norm

La norma de género a través del discurso del vino en Chile: Docu-series en 2017 - 2018;
O mundo do vinho através do documentário e seu papel na preservação da norma de gênero

dc.creatorBarbosa, Olga
dc.creatorHaye, Andrés
dc.creatorGodoy, Karina
dc.creatorIbáñez, María Jesús
dc.date2023-12-29
dc.date.accessioned2024-01-04T18:39:17Z
dc.date.available2024-01-04T18:39:17Z
dc.identifierhttps://comunicacionymedios.uchile.cl/index.php/RCM/article/view/70263
dc.identifier10.5354/0719-1529.2023.70263
dc.identifier.urihttps://revistaschilenas.uchile.cl/handle/2250/239777
dc.descriptionThe production of an image of the world of wine in Chile is relevant to develop new markets. We wonder about the image of women in the world of wine projected by the audiovisual media. We analyze a sample of chapters from two documentary series on Chilean vineyards, produced for the purpose of diffusion or promotion of them and the wine sector in general. We code various aspects of the discourse and montage with a gender perspective, finding that the subject position is strongly centered on men; women appear with emerging importance in the role of oenologists; and the dominant narrative places male and female winemakers as protagonists of innovation in a normative framework of traditional social relations (economic, gender, with nature), rooted in the family. We discuss the tensions inherent in the image projected by these media.en-US
dc.descriptionLa producción de una imagen del mundo del vino en Chile es relevante para el sector vitivinícola, en el que las mujeres han conseguido una presencia significativa. Las preguntas sobre la imagen que proyectan los medios audiovisuales y cómo aparece relacionado el género con la narrativa de la modernización de la industria del vino son centrales en esta investigación donde se analizan dos series de televisión de tipo documental sobre vitivinicultura producidas con fines de difusión (2017 – 2018). Se codificaron diversos aspectos del discurso audiovisual con una perspectiva dialógica, encontrando que la posición de sujeto está fuertemente centrada en hombres; las mujeres aparecen con una relevancia emergente sólo en el rol de enólogas y la narrativa dominante pone a enólogos y enólogas como protagonistas de la innovación en un marco normativo tradicional, que enraíza en la familia las relaciones sociales económicas, de género y con la naturaleza. es-ES
dc.descriptionThe production of an image of the world of wine in Chile is relevant to develop new markets. We wonder about the image of women in the world of wine projected by the audiovisual media. We analyze a sample of chapters from two documentary series on Chilean vineyards, produced for the purpose of diffusion or promotion of them and the wine sector in general. We code various aspects of the discourse and montage with a gender perspective, finding that the subject position is strongly centered on men; women appear with emerging importance in the role of oenologists; and the dominant narrative places male and female winemakers as protagonists of innovation in a normative framework of traditional social relations (economic, gender, with nature), rooted in the family. We discuss the tensions inherent in the image projected by these media.pt-BR
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad de Chile. Facultad de Comunicación e Imagenes-ES
dc.relationhttps://comunicacionymedios.uchile.cl/index.php/RCM/article/view/70263/75344
dc.rightsDerechos de autor 2023 Olga Barbosa, Andrés Haye, Karina Godoy, María Jesús Ibáñezes-ES
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0es-ES
dc.sourceComunicación y Medios; Vol. 32 No. 48 (2023): Temática General; 96-107en-US
dc.sourceComunicación y Medios; Vol. 32 Núm. 48 (2023): Temática General; 96-107es-ES
dc.source0719-1529
dc.source0716-3991
dc.subjectDiscurso audiovisuales-ES
dc.subjectDocumental y televisiónes-ES
dc.subjectGénero y modernizaciónes-ES
dc.subjectVino en Chilees-ES
dc.subjectAudiovisual discourseen-US
dc.subjectDocumentary and televisionen-US
dc.subjectGender and modernizationen-US
dc.subjectWine in Chileen-US
dc.subjectGênero, Inovação, Narrativa, Viticulturapt-BR
dc.titleThe world of wine through documentaries and its role in preserving the gender normen-US
dc.titleLa norma de género a través del discurso del vino en Chile: Docu-series en 2017 - 2018es-ES
dc.titleO mundo do vinho através do documentário e seu papel na preservação da norma de gêneropt-BR
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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