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  • Journal of Theoretical and Applied Electronic Commerce Research
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  • Universidad de Talca
  • Journal of Theoretical and Applied Electronic Commerce Research
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Factors Influencing Corporate Online Identity: A New Paradigm

Author
Walczak,Steven

Gregg,Dawn G

Full text
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300003
Abstract
Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online identity (or e-image) that combines the various factors that influence user perceptions of an e-business. Survey results support the importance of a wide variety of e-image factors when forming impressions online and show that while information content is the foremost concern for most users, the importance of other factors varies depending on the role of the user in establishing a relationship with the owner of the online identity.
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Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

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