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Social Networks, Interactivity and Satisfaction: Assessing Socio-Technical Behavioral Factors as an Extension to Technology Acceptance

Author
Shipps,Belinda

Full text
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100004
Abstract
As the use and value of social networks continues to expand and creatively grow, the question of how to attract people to the various sites becomes an important question. This research focuses on interactivity and its role in user satisfaction with a social network site. A model is put forth that focuses on factors that help answer these questions. A survey was conducted with 164 users of social networking websites (i.e. Facebook, Linkedin & Twitter) regarding technology acceptance, marketing related factors and user satisfaction. We find that perceived interactivity (in terms of control) and level of focus/concentration do affect an end user’s satisfaction with a social network along with antecedents from the technology acceptance model (TAM). These findings suggest both TAM related factors and marketing related factors both impact the user experience on a social networking site.
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Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

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