• Journals
  • Discipline
  • Indexed
  • Institutions
  • About
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  •   Home
  • Universidad de Talca
  • Journal of Theoretical and Applied Electronic Commerce Research
  • View Item
  •   Home
  • Universidad de Talca
  • Journal of Theoretical and Applied Electronic Commerce Research
  • View Item

The New Face of Internet User Typology: The Case of Thailand

Author
Krairit,Donyaprueth

Full text
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000200106
Abstract
Abstract : As the number of Internet users grows rapidly, the way users access the Internet and their behavior change. This study focuses on Internet user typology, which is an area that has not been recently examined. The research explores whether the Internet user typology specified in previous literature is still applicable in the present and, if not, what has changed. The results reveal that the previous way of categorizing users into several types based on their activities alone is no longer applicable. Consequently, the researcher proposed a new methodology to group users based on applications and the frequency of accessing them, coupled with the use of demographic data. The survey-based cluster analysis shows four Internet user types in Thailand. Only one group is similar to previous literature, which is the non-users. In addition, there are three new groups of users that have characteristics that are completely different from the typologies in the previous literature. The most interesting and unexpected finding is the new type of user that the researcher calls the self-satisficing group, the name of which could be related to the concept of satisficing theory in economics.
Metadata
Show full item record

Related items

Showing items related by title, author, creator and subject.

  • ¿Está Internet Cambiando nuestra concepción de la democracia? Un análisis del uso de Internet durante protestas y su efecto en la percepción de la Democracia 

    Sajuria, Javier. Política. Revista de Ciencia Política; Vol. 51 Núm. 1 (2013); pp. 9-29
  • ¿Está Internet Cambiando nuestra concepción de la democracia? Un análisis del uso de Internet durante protestas y su efecto en la percepción de la Democracia 

    Sajuria, Javier. Política. Revista de Ciencia Política; Vol. 51 No. 1 (2013); pp. 9-29
  • Problematic Internet use and procrastination among students: a meta-analysis: Internet use and procrastination 

    Hidalgo-Fuentes, Sergio. European Journal of Education and Psychology; Vol. 15 No. 1 (2022): June 2022; 1-18
Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister
Dirección de Servicios de Información y Bibliotecas (SISIB) - Universidad de Chile
© 2019 Dspace - Modificado por SISIB