ABSTRACT: Nowadays, electronic commerce is a booming contractual activity. Indeed, empirical data shows that it is increasing internationally. However, it is failing to establish itself for various reasons. In fact, due mainly to the surrounding distrust, it is yet to reach a similar level to physical or traditional contracting. Self-regulatory systems have been created to mitigate this handicap. Providers operating on the internet can voluntarily adhere to these systems. If they do, differentiating themselves positively from their competitors, they will have to comply with good practices established in the code of conduct. In this paper, we will analyze the peculiarities that arise in this regard from the perspective of Chilean Law.