Browsing Cuadernos. Info by Author "García Medina, Irene"
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The use of Twitter on fashion brands. A comparison between luxury and low-cost brands
García Medina, Irene; Miquel-Segarra, Susana; Navarro-Beltrá, Marián. Cuadernos.info; No. 42 (2018): Dossier: Social media, branding y consumo: Analizando cadenas de valor comunicacionales; 55-70