Browsing Cuadernos. Info by Subject "marca"
Now showing items 1-4 of 4
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Brand management and identity in public television. Analysis of Canal Encuentro, Argentina
. Cuadernos.info; No. 34 (2014): Dossier: Evolución y Futuro de la Publicidad; 81-92 -
Can a word paint a thousand pictures? Brand- evoked mental imagery in advertising
. Cuadernos.info; No. 49 (2021): Computational methods and Big Data; 125-145 -
Sport, advertising and brands in physical education textbooks
. Cuadernos.info; No. 46 (2020): Temas Generales; 281-306 -
Toys with a purpose: values of inclusion and diversity in brands targeting children.: Analysis of the impact and social projection
. Cuadernos.info; No. 60 (2025): Investigar la comunicación para comprender la sociedad contemporánea; 257-279