• Journals
  • Discipline
  • Indexed
  • Institutions
  • About
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  •   Home
  • Universidad Alberto Hurtado
  • Journal of Technology Management & Innovation
  • View Item
  •   Home
  • Universidad Alberto Hurtado
  • Journal of Technology Management & Innovation
  • View Item

Integrating Technology, Management and Marketing Innovation through Open Innovation Models

Author
Vega Jurado, Jaider Manuel

Juliao-Esparragoza, David

Paternina-Arboleda, Carlos

Velez, Milena

Full text
https://www.jotmi.org/index.php/GT/article/view/1952
10.4067/S0718-27242015000400009
Abstract
This paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows the importance of the University-Industry relationship and the relevant role that the government plays in fomenting these relationships. Likewise, we point out the value of adopting an integral vision of the innovation process that not only considers its technological dimension (new product development), but also the elements associated to marketing and organizational change practices. The case studied herein exemplifies the systemic character of innovation and the relevance it has for companies, particularly for SME’s, to open its innovation strategy and integrate themselves with other actors to leverage its cognitive and financial resources as well as to explore new routes to bring the best of its internal technological capacities.     
Metadata
Show full item record

Related items

Showing items related by title, author, creator and subject.

  • Where are All the Female Innovators? Nurses as Innovators in a Public Sector Innovation 

    Nählinder, Johanna. Journal of Technology Management & Innovation; Vol. 5 No. 1 (2010); 13-29
  • National Innovation System and Disruptive Innovations in Synthetic Rubber and Tire Technology 

    Gehani, Ray R.. Journal of Technology Management & Innovation; Vol. 2 No. 4 (2007); 55-72
  • Review of Research on Management Innovation and Innovation Management: A Bibliometric Analysis 

    Ciptono, Wakhid Slamet; Utomo, Hargo; Noviasari, Tria Putri; Pampa Kumalaningrum, Maria. Journal of Technology Management & Innovation; Vol. 19 No. 2 (2024); 100-111
Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister
Dirección de Servicios de Información y Bibliotecas (SISIB) - Universidad de Chile
© 2019 Dspace - Modificado por SISIB