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dc.creatorVega Jurado, Jaider Manuel
dc.creatorJuliao-Esparragoza, David
dc.creatorPaternina-Arboleda, Carlos
dc.creatorVelez, Milena
dc.date2015-12-15
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/1952
dc.identifier10.4067/S0718-27242015000400009
dc.descriptionThis paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows the importance of the University-Industry relationship and the relevant role that the government plays in fomenting these relationships. Likewise, we point out the value of adopting an integral vision of the innovation process that not only considers its technological dimension (new product development), but also the elements associated to marketing and organizational change practices. The case studied herein exemplifies the systemic character of innovation and the relevance it has for companies, particularly for SME’s, to open its innovation strategy and integrate themselves with other actors to leverage its cognitive and financial resources as well as to explore new routes to bring the best of its internal technological capacities.     en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/1952/998
dc.rightsCopyright (c) 2015 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 10 No. 4 (2015); 85-90en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 10 Núm. 4 (2015); 85-90es-ES
dc.source0718-2724
dc.subjectOpen innovationen-US
dc.subjecttechnology innovationen-US
dc.subjectinnovation in marketingen-US
dc.subjectUniversity-Industry-Government relationshipen-US
dc.titleIntegrating Technology, Management and Marketing Innovation through Open Innovation Modelsen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US


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