Browsing Revista Academia & Negocios by Author "Olivar Urbina, Nerio"
Now showing items 1-2 of 2
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Neuromarketing: a highly effective tool for positioning a new product
Olivar Urbina, Nerio. RAN - Revista Academia & Negocios; Vol. 6 No. 1 (2020); 127-142 -
Positioning process in marketing: steps and stages
Olivar Urbina, Nerio. RAN - Revista Academia & Negocios; Vol. 7 No. 1 (2021); 55-64