Public universities are organizations that are continually adapted to change and modernization of education,in order to remain a high-quality organization and competition. In this study a proposal on how to implementand operationalize the Balanced Scorecard in these organizations is presented, which corresponds to a firstapproximation, and is proposing deepened in subsequent instances.The Balance Scorecard, hereinafter, BSC; It is a planning and management tool that helps us express strategiesspecific objectives whose achievement is measurable through a set of performance indicators.Work with a study of the strengths and weaknesses, the main stakeholders, the market and your competitionwas started. It developed institutional and departmental strategic objectives which will be measured byindicators established for each level, and finally operational and representative for college’s processes areproposed.Las Universidades Públicas son organizaciones que deben adaptarse permanentemente al cambio y a losprocesos de modernización de la educación, con el fin de seguir siendo una entidad de alta calidad y competencia.Con el presente trabajo se presenta una propuesta sobre la manera de implementar y operativizar elBALANCED SCORECARD en este tipo de organizaciones, lo cual corresponde a una primera aproximación,y que propone sea profundizado en instancias posteriores.El Balance Scorecard, en adelante, BSC; es una herramienta de planificación y gestión que nos ayuda a expresarestrategias en objetivos específicos cuyo logro sea medible a través de un conjunto de indicadores dedesempeño.