Recently added

Positioning process in marketing: steps and stages

Olivar Urbina, Nerio Ramón; Universidad Central de Venezuela. Revista Academia & Negocios; Vol 7, No 1 (2021); 55-64

Teoría de agencia y principios de gobierno corporativo: causas de ineficiencia en empresas propiedad del Estado venezolano

Fonseca Sánchez, Juan Carlos; Centro Investigaciones Agroalimentarias “CIAAL - EAO” ULA. Mérida. Venezuela. Revista Academia & Negocios; Vol 6, No 1 (2020); 113-126

Time and space improvement in the management of a surgical center: the case of Botucatu, Brazil

Duma, Luciana Gisele Bordinhão; FATEC-Osasco, Brasil; Santos, Fernando de Almeida; Pontifícia Universidade Católica de São Paulo - PUC-SP, Brasil; Venturoso, Gabriela Ajani; FATEC-Osasco, Brasil.; Trindade Filho, José Carlos; Universidade Estadual Paulista Júlio de Mesquita Filho, UNESP, Brasil.. Revista Academia & Negocios; Vol 7, No 1 (2021); 93-104

El estado actual de la Responsabilidad Social Empresarial en México

Fong Reynoso, Carlos; Universidad de Guadalajara; Parra Vargas, Ángeles; Universidad de Guadalajara; Soriano Sandoval, José Luis; Universidad de Guadalajara; Teodoro Cruz, Elizabeth; Universidad de Guadalajara. Revista Academia & Negocios; Vol 6, No 1 (2020); 41-56

Intention to purchase green products according to the Theory of Planned Behaviour: Incorporation of the moral obligation to the model

Müller, Jessica; Universidad Autónoma de Tamaulipas; Amezcua, Juan Bernardo; Universidad Autónoma de Coahuila; Müller, Sheyla; Universidad Autónoma de Chile. Revista Academia & Negocios; Vol 7, No 1 (2021); 15-30

MIC MAC method applied to the identification of key variables for reducing student dropout, case of the Business Administration program – UNAD, Colombia

Narvaez Ferrin, María Erika; Universidad Nacional Abierta y a Distancia; Cervantes Muñoz, Maria Angélica; Corporación Universitaria Iberoamericana. Revista Academia & Negocios; Vol 7, No 1 (2021); 81-92

Service Learning Methodology: Implementation experience from a marketing perspective

Guiñez, Nataly; Universidad del Bío-Bío; Ganga-Contreras, Francisco; Universidad de Los Lagos; Olguín-Gutiérrez, Constanza; Universidad del Bío-Bío; Ceballos-Garrido, Paulina; Universidad de Concepción. Revista Academia & Negocios; Vol 6, No 1 (2020); 1-10

Value relevance of intangible assets and intellectual capital: an empirical literature review

Ficco, Cecilia; Universidad Nacional de Río Cuarto. Revista Academia & Negocios; Vol 6, No 1 (2020); 11-30

Utilization of financial products SMEs entrepreneurs in Mexico

Dolores Ruiz, Erika; Tecnológico Nacional de México, campus Tierra Blanca; Salazar Gómez, Julio Fernando; Tecnológico Nacional de México, campus Tierra Blanca; Valdivia Rivera, María De Jesús; Tecnológico Nacional de México, campus Tierra Blanca; Hernández Cárdenas, Manuel; Tecnológico Nacional de México, campus Tierra Blanca; Huerta Mora, Ibis Rafael; Tecnológico Nacional de México, Campus Tierra Blanca. Revista Academia & Negocios; Vol 7, No 1 (2021); 1-14

The effect of knowing how tax money is spent and the distance with tax revenue's potential beneficiaries on tax compliance

Arzadun, Paula; Tecnológico de Costa Rica; Mora-Esquivel, Ronald; Tecnológico de Costa Rica; Solís, Martín; Tecnológico de Costa Rica. Revista Academia & Negocios; Vol 6, No 1 (2020); 71-84

What makes millennials happy at work? Evidence from the entertainment sector in northern Chile

Araya Pizarro, Sebastián Cristóbal; Universidad de La Serena; Rojas Escobar, Luperfina; Universidad de La Serena; Varas Madrid, Carlos; Universidad de La Serena. Revista Academia & Negocios; Vol 7, No 1 (2021); 65-80

Sensory marketing in the women's fashion sector: The smell of the shops in Madrid

Fernandez Muñoz, Cristobal; Universidad Complutense de Madrid; Arribas Pérez, Felisa; Martín Zapata, Cristina; Universidad Complutense de Madrid. Revista Academia & Negocios; Vol 7, No 1 (2021); 31-40

Neuromarketing: a highly effective tool for positioning a new product

Olivar Urbina, Nerio Ramón; Universidad Central de Venezuela. Revista Academia & Negocios; Vol 6, No 1 (2020); 127-142

Merchandising Strategies: an analysis of their effectiveness in attracting new customers

Verastegui Tene, Freddy Martin; Universidad César Vallejo; Vargas Merino, Jorge Alberto; Universidad César Vallejo. Revista Academia & Negocios; Vol 7, No 1 (2021); 41-54

To lead… by swimming against the current

Lotito Catino, Franco; Universidad Austral de Chile. Revista Academia & Negocios; Vol 6, No 1 (2020); 85-100

Gerentes de marketing: nivel de responsabilidad en sus funciones

Lozada-Contreras, Frank; Pontificia Universidad Católica de Puerto Rico. Revista Academia & Negocios; Vol 6, No 1 (2020); 57-70

Hospitality businesses e-commerce: a case study of a tourist destination in Argentina

Alderete, María Verónica; Instituto de Investigaciones Económicas y Sociales del Sur; Giagante, Mara; Universidad Provincial del Sudoeste. Revista Academia & Negocios; Vol 5, No 1 (2019); 29-44

Renegotiation of NAFTA and its effect on the Mexican auto-parts industry

Nava Aguirre, Karla María; Universidad de Monterrey; Colín Vázquez, Jacqueline; Universidad de Monterrey (UDEM); Cañamar Villaseñor, Carolina; Universidad de Monterrey (UDEM); Falomir de la Peña, Ruth; Universidad de Monterrey (UDEM); Garza Garza, Juan Manuel; Universidad de Monterrey (UDEM). Revista Academia & Negocios; Vol 5, No 1 (2019); 85-98

Characterizing brand personality models during the period 1997-2015

Escobar Farfán, Manuel; Universidad de Santiago de Chile; Mateluna Sanchez, Camila; Universidad de Santiago de Chile. Revista Academia & Negocios; Vol 2, No 2 (2017); 29-42

Determining factors and trends of agricultural productivity in a region of central Chile

Valderrama, Natalia; Universidad de Concepcion; Azócar García, Gerardo; Universidad de Concepcion; Juárez Rubio, Francisco; Universidad de Lleida. Revista Academia & Negocios; Vol 5, No 1 (2019); 1-14

Revista Academia & Negocios: Recent submissions

Positioning process in marketing: steps and stages ﻿

Teoría de agencia y principios de gobierno corporativo: causas de ineficiencia en empresas propiedad del Estado venezolano ﻿

Time and space improvement in the management of a surgical center: the case of Botucatu, Brazil ﻿

El estado actual de la Responsabilidad Social Empresarial en México ﻿

Intention to purchase green products according to the Theory of Planned Behaviour: Incorporation of the moral obligation to the model ﻿

MIC MAC method applied to the identification of key variables for reducing student dropout, case of the Business Administration program – UNAD, Colombia ﻿

Service Learning Methodology: Implementation experience from a marketing perspective ﻿

Value relevance of intangible assets and intellectual capital: an empirical literature review ﻿

Utilization of financial products SMEs entrepreneurs in Mexico ﻿

The effect of knowing how tax money is spent and the distance with tax revenue's potential beneficiaries on tax compliance ﻿

What makes millennials happy at work? Evidence from the entertainment sector in northern Chile ﻿

Sensory marketing in the women's fashion sector: The smell of the shops in Madrid ﻿

Neuromarketing: a highly effective tool for positioning a new product ﻿

Merchandising Strategies: an analysis of their effectiveness in attracting new customers ﻿

To lead… by swimming against the current ﻿

Gerentes de marketing: nivel de responsabilidad en sus funciones ﻿

Hospitality businesses e-commerce: a case study of a tourist destination in Argentina ﻿

Renegotiation of NAFTA and its effect on the Mexican auto-parts industry ﻿

Characterizing brand personality models during the period 1997-2015 ﻿

Determining factors and trends of agricultural productivity in a region of central Chile ﻿